Premier Factory Takeover Smashes Expectations By Every Measure


Big Lake, Minn. April 12-23, 2024 – By the numbers or by the smiles, no matter how you measure Premier’s Factory Takeover Event held at the company’s manufacturing headquarters in Big Lake Minnesota, it was a massive success. Blessed with near perfect spring weather, the local community and boating enthusiasts showed up in a big way to kick-off the 2024 summer season and no one left disappointed. Whether it was the huge display of new Premier pontoons filling the parking lot, the guided factory tours, the product demonstrations, or the fishing seminars from local pro anglers, Premier’s Go Beyond promise was on display through the products, the experience, and most importantly the people who made it happen.


“It may sound cliche’ but it’s our employees and our dealers who truly differentiate the Premier ownership experience,” said owner and CEO Chris Carlson, “and that was reflected in the comments we heard from those in attendance. They were impressed by our state-of-the-art facility and the new innovations we had on display, but what really stuck withthem was the helpfulness and kindness of our employees and our dealers. That’s something I’m really proud of.”


In total, nearly 1,000 boating enthusiasts enjoyed Factory Takeover, with more than 900 tours given and several leaving as new Premier pontoon owners. On behalf of everyone at Premier, thank you to the dealers who were in attendance; thank you to the countless volunteers who helpedmake the event a success; and most importantly thank you to everyone who attended…we hope to see on the water this summer.


About Premier Marine

Premier Marine, LLC is a manufacturer of luxury performance pontoon boats under the Premier brand. Premier Marine holds numerous patents and trademarks on manufacturing elements such as the Premier Ricochet Ladder System and the PTX™ Technology performance package. The 30-year-old company sells its pontoons through boat dealers located throughout the United States and Canada. Premier Marine is headquartered in Big Lake, Minnesota and owned by Envision Company located in Elk River, Minnesota.






There’s always something happening at Premier.