2011 NMMA CSI Award winner

Premier Marine has received the NMMA CSI Award for Excellence in Customer Satisfaction for the 2011 program year. Presented by the National Marine Manufacturers Association (NMMA), this marks the seventh year that Premier Marine has secured the honor. NMMA President Thom Dammrich will also recognize award recipients during a special ceremony at this fall's International Boat Builder's Exhibition (IBEX) show in Orlando.

The Customer Satisfaction Index (CSI) Award recognizes companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys. Premier Marine's pontoon boats were recognized for their performance, style, comfort, and durability.

NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program's inception, more than 500,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 110 boat and engine brands participating.